Dhinchak Pooja is a cringe pop singer who has become a viral sensation on YouTube. Till now, she has come out with 3 songs, namely Swag Wali Topi, Daru Daru, and Selfie Maine Leli Aaj.
Pooja’s songs are out of tune and off-beat. Even the lyrics are nonsense and out of whack. This is what makes her very popular. Users see the videos and then share them with others to have a good laugh. Pooja coined a term “Dhinchakians” for thousands of her followers on YouTube and other social media.
Who is Dhinchak Pooja?
The real name of Dhinchak Pooja is Pooja Jain. She was born in the state of Uttar Pradesh. She attended Modern School located in Rohtak, Haryana. She currently resides in Delhi and studies at Guru Gobind Singh Indraprastha University.
Pooja posted her first song on YouTube a few years ago. Everyone hated her song, and this made her an overnight sensation. Her latest song ‘Selfie Maine Leli Aaj’ has garnered 14 million views and become viral.
How much Dhinchak Pooja earn?
All of us wonder why and how Pooja thinks up of such absurd lyrics and senseless, tuneless songs. That’s often the first question that pops up in our minds. However, the larger question is, “Does Pooja make money out of her viral songs?” And if she does make money, how much does she make?
We all know the payment system of YouTube. The payout system is dependent on whether or not users engage with the banner ads. With regards to the pre-roll advertisements, payment is done by YouTube only after a user views the first thirty seconds of the commercial. Users in India generally do not engage with banner ads and have the habit of skipping advertisements. So, earnings from this source must be minimal for Pooja.
The general payout by Google to YouTube publishers from India is about $1 to $2 per 1000 views. About 70 percent is paid to the publishers and the rest is kept by Google. This means that YouTube publishers in India typically make $0.8 to $1.6 per thousand views. A million views would mean an income of $800 to $1600, which translates into INR 50,000 to INR 100,000.
‘Selfie Maine Leli Aaj’ by Pooja has garnered more than a whopping 14 million views. Thus, the song must have produced earnings of INR 9 to 14 lakhs for Dhinchak Pooja.